Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being tossed out by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. It was quite some time ago, I started promote the keyword, strap tie down , at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. this strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. how do you do it? Writing articles and building blogs, for instance let’s examine this one, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. as we can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, such as steel chains , you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success.
Share and enjoy: